About us

About Us
At our Queensland-based pet supplies shop, we’re driven by one simple belief: every cat deserves safe, comfortable essentials—and every cat parent deserves peace of mind. We specialize in three game-changing products for feline families: Smart Cat Toilets (to take the hassle out of litter care), Location Collars (to keep tabs on curious kitties), and Cat Toys (to spark joy and keep cats active). Our story began with a shared love for cats—and a frustration with pet products that didn’t live up to their promises.
Like many cat parents, we’ve struggled with the messy, time-consuming chore of cleaning litter boxes, worried endlessly when our cats wandered too far from home, and watched as “interactive” toys were ignored after five minutes. We noticed a gap in the market: too many pet products were either cheaply made (and broke quickly), overly complicated (and hard to use), or didn’t actually address the real needs of cats and their owners. So we set out to curate a collection that fixes that—partnering with trusted Australian and international manufacturers who share our commitment to quality, safety, and feline-friendly design.
What makes our products stand out? They’re built for both cats and their humans:
  • Smart Cat Toilets: Designed to make litter care effortless. Our self-cleaning models scoop waste automatically (no more daily scraping!), have sealed waste compartments to lock in odors (a game-changer for small apartments), and come in sizes for every cat—from tiny kittens to large Maine Coons. We test every toilet for durability (can it handle a cat who loves to “dig deep”?) and ease of cleaning (no hidden crevices to trap litter!).
  • Location Collars: Made to keep your cat safe without sacrificing comfort. Our Bluetooth collars are perfect for indoor/outdoor cats who stay close to home (range: 50–100m), while our GPS collars give you peace of mind for adventurous kitties (nationwide tracking, no hidden subscription fees). All collars are lightweight (no neck strain!), adjustable (fit cats 2–12kg), and available in fun, cat-safe colors—plus, our waterproof models hold up to rain, mud, and even the occasional “bathroom mishap.”
  • Cat Toys: Crafted to keep cats engaged (and out of trouble!). We skip the “one-and-done” toys—instead, we offer puzzle feeders that stimulate their brains, feather wands that mimic prey (satisfy their hunting instincts), and crinkle balls that make noise to grab their attention. Every toy is made of non-toxic materials (tested to Australian safety standards) and labeled for age (kitten, adult, senior) to ensure it’s a good fit for your cat’s energy level.
Based at 35 Juba Street in Queensland, we’re proud to serve cat families across Australia—from Brisbane to Perth, Sydney to Hobart. Our small team is made up of cat lovers who get it: we know your cat is part of your family, and you want the best for them. That’s why we’re here to help if you have questions—whether you need to know which Smart Cat Toilet fits your space, how to pair a Location Collar with your phone, or which toy is best for a senior cat who’s slowing down. Just email us at divide-sober.5t@icloud.com—we’ll respond with honest, jargon-free advice, not sales pitches.
Sustainability matters to us too. We use recyclable packaging for every order (no plastic bubble wrap!), source our Smart Cat Toilets from manufacturers who use eco-friendly materials (like recycled plastic), and offer replacement parts for our collars and toilets (so you don’t have to buy a whole new product if one part breaks). We believe taking care of cats means taking care of the planet they share with us.
At the end of the day, we’re more than a shop—we’re a community of cat lovers. Whether you’re a first-time cat parent navigating the world of litter boxes, a seasoned owner looking for a better way to track your adventurous kitty, or just someone who wants to spoil their cat with a fun new toy, we’re here for you. Thank you for trusting us with your cat’s happiness and safety—we can’t wait to help you create more joyful moments with your feline friend.